Facilitators and Barriers to Farmers’ Market Use in a Rural Area

Farmers’ markets may improve access to healthful foods in rural areas. Our objective was identify facilitators and barriers farmers’ market use a county. We collected data via surveys, focus group sessions, key informant interviews. Study participants identified the two existing as community assets. Barriers included inconvenient hours, not accepting nutrition assistance program benefits, limited transportation, variety. Interventions food should include ways meet needs of specific populations such low-income residents living outlying areas without markets.